H-E-B Operation Appreciation is a companywide campaign created to honor the brave men and women of the U.S. Armed Forces — men and women who are H-E-B Partners and customers, friends and family.
Operation Appreciation partners with organizations that support U.S. troops and their families. In contributing time, talent and financial support, H-E-B recognizes and appreciates the dedication and sacrifices service members make on behalf of the nation.
Proudly Supporting Those Who Serve
and Their Families
Raise a cup to those who serve. With every purchase made, H-E-B will give back $0.35 toward charities supporting the brave men and women of the U.S. Armed Forces, our Veterans and our Military Families in our community.
Café Ole Commemorative Blend
With every purchase of H-E-B Creamy Creations Berry Own Heroes Ice Cream, we will donate 25% of the purchase price of each carton to the USO, benefitting service members and their families right here in Texas. So pick up a carton for a cause, and taste the red, white, and blue with ripe strawberries, vanilla ice cream, and blueberry jam swirls. Launching 6/15, while supplies last.
Creamy Creations Our Berry Own Heroes
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We are committed to giving away ultra-accessible, mortgage-free, fully furnished homes to severely wounded Veterans and their families across Texas.
Homes Built
For Heroes
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To celebrate military spouses,
H-E-B partners with the USO throughout the year to host special events in stores and on military bases in Texas.
Military Spouse Appreciation
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H-E-B sends care packages to active duty service members across Texas and abroad.
Military Care Packages
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H-E-B is proud to have military service members and Veterans as part of the H-E-B family and have recently been named a top workplace for military Veterans by popular job listing site Indeed.
Proudly Hiring Those Who Served
Proudly Partnering With Military Service Organizations
H-E-B partners with grassroots and national military organizations that support our service members both financially and emotionally, across all of the communities we serve. Join us in supporting these organizations.
H-E-B partners with MCEC’s peer-based childhood education program that helps ensure quality education for 77,000 military children in Texas.
MILITARY CHILD EDUCATION
COALITION (MCEC)
TAPS offers compassion, comfort and care to the thousands of family members coping with the death of a military loved one.
TRAGEDY ASSISTANCE PROGRAM FOR SURVIVORS (TAPS)
www.militarychild.org
www.taps.org
www.uso.org
The USO strengthens America’s military service member by keeping them connected to family, home and country, throughout their service to the nation.
UNITED SERVICE
ORGANIZATIONS (USO)
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